Reserva de la Familia is the bottle Jose Cuervo keeps for itself, drawn from the oldest reserves in the family vaults and released once a year in a wooden collector's box designed by a different Mexican artist each time. The 2025 edition is the thirtieth in that series, which began in 1995 to mark the two hundredth anniversary of the house, and the artist is Ana Segovia, a contemporary painter based in Mexico City whose work reconsiders gender roles through bold and deliberately unexpected colour. Her piece, titled No Señorita, Esos Colores son Prohibidos, takes the traditional charro suit of Mexican charrería, one of the most recognisable symbols of national identity, and renders it in fluorescent and pastel tones rather than the conventional palette. Segovia has described drawing on Mexican rodeo, Mexican cinema and tequila itself, connecting her vivid hues to the iconography of rural Mexico. The tequila inside is made from Blue Weber agaves grown ten to twelve years before harvest, using only the innermost heart of the plant, then aged in oak and finished by remnant vatting, a rare technique that draws on the family's oldest stocks. It pours dark amber and delivers rich oak, toasted almond, vanilla and cinnamon over apple, olive and spice, with a dry and complex palate of cooked agave, brown sugar, cocoa powder, cardamom and gingerbread, closing clean and warming on lime and lemongrass. Every bottle is hand blown, the label applied individually, then dipped in wax, embellished with the Cuervo crest by hand, and hand signed, numbered and dated. No two are the same.
ABV / Proof
| ABV |
40% |
| Proof |
80 |
| Size |
750ml |
| Country |
Mexico |
| Region |
Tequila, Jalisco |
| Producer |
Jose Cuervo, 11th generation family owned |
| Category |
Tequila Extra Añejo |
| Expression |
Reserva de la Familia, 2025 Ana Segovia Collector's Edition |
| Artist |
Ana Segovia |
| Artwork |
"No Señorita, Esos Colores son Prohibidos" |
| Agave |
100% Blue Weber Agave, hand selected at 10 to 12 years, innermost heart only |
| Maturation |
Oak, with remnant vatting from the oldest family reserves |
| Bottle |
Hand blown glass, hand applied label, wax dipped with hand applied Cuervo crest, hand signed, numbered and dated |
| Packaging |
Handcrafted wooden collector's box |
| Anniversary |
30th edition of the Artist Box series, begun 1995 |
Tasting Notes
Color: Dark amber.
Nose: Rich oak, toasted almonds, vanilla and cinnamon over apple, olive and warm spice.
Palate: Dry and complex. Cooked agave and brown sugar carry into cocoa powder, cardamom, almond cake and gingerbread.
Finish: Clean and warming, fading on lime and lemongrass.
FAQ
Q: Who designed the 2025 box?
A: Ana Segovia, a contemporary artist based in Mexico City. Her piece is titled No Señorita, Esos Colores son Prohibidos and reimagines traditional charrería attire in fluorescent and pastel tones.
Q: Is every bottle individually numbered?
A: Yes. Each bottle is hand blown, wax dipped, and then hand signed, numbered and dated, so no two are identical.
Q: What makes 2025 significant?
A: It marks the thirtieth edition of the Artist Box series, which began in 1995 for the two hundredth anniversary of Jose Cuervo.
Q: How is the tequila made?
A: From Blue Weber agaves grown ten to twelve years, using only the innermost heart of the plant, aged in oak and finished by remnant vatting using the oldest reserves in the family vaults.
Q: What is extra añejo?
A: Tequila aged a minimum of three years in oak. Cuervo states Reserva de la Familia was the first release in the category, well before Mexico's regulatory body formally recognised it in 2006.
Q: Where can I buy Reserva de la Familia 2025 online?
A: Available here at Liquor On Broadway while stock lasts, with fast insured shipping nationwide.
