This unique tequila has been introduced in celebration of Cuervo’s long family tradition of tequila production that spans more than two hundred years. The family selects only the best of its tequilas, maturing them in a private cellar. Family member, Juan Domingo Beckmann recalls: 'I was five years old and I remember being here with my father and grandfather preparing Reserva’s limited edition for 1972. This tequila was a private reserve, shared exclusively with family and close personal friends; that is why the name of this product is Reserva de la Familia, which means 'The Family Reserve”.