George A. Dickel was a merchant who gained a reputation for selling some of the smoothest whiskey in the region. Today, George Dickel whiskey draws inspiration from the eponymous man, chilling their whiskey before it's charcoal-mellow filtered ― a process known as the Lincoln County Process. George Dickel 17 Year Old Reserve Tennessee Whiskey is a limited re-release of the extremely popular original release that was sold out.