Lionel Messi GOAT 10 Primitivo is part of the Leo Messi licensed wine collection, a premium range of Italian wines released under the name and image of the Argentine football legend widely recognized as the greatest of all time. The liquid is a 100% Primitivo from Puglia, the region at the heel of the Italian boot that has defined the grape for centuries and is known in the United States as the genetic parent of Zinfandel. Certified under the IGP Puglia designation, this is a warm climate red, grown under the Southern Italian sun and vinified in stainless steel with a short oak finishing to keep the fruit at the center of the profile. The branding leans into Messi's iconic number 10 and GOAT (Greatest of All Time) mark, with the bottle presented in a matte black finish and delivered in a custom gift tube printed with the Messi portrait and metallic gold graphics. A premium collectible red wine built for football fans, serious memorabilia collectors, and Primitivo drinkers who want a strong Italian bottle at an elevated gifting level. 750ml.
Wine Specs
| Producer | Leo Messi Wine Collection |
| Type | Red Wine — Primitivo |
| Expression | GOAT 10 Limited Edition |
| Grape | 100% Primitivo |
| Classification | IGP Puglia (Indicazione Geografica Protetta) |
| Style | Dry, fruit forward, medium to full bodied |
| Serving Temperature | 60 to 65 F (16 to 18 C) |
| Food Pairing | Grilled red meat, aged cheese, tomato based pasta, pizza, charcuterie |
| Bottle Size | 750ml |
| Country | Italy |
| Region | Puglia |
| Packaging | Matte black bottle with Messi GOAT 10 graphics in collector gift tube |
Tasting Notes
Color: Deep ruby red with garnet highlights and long legs on the glass.
Nose: Ripe black cherry, plum, and blackberry lead with soft notes of dried fig, vanilla, and warm baking spice. A faint earthy edge keeps it grounded.
Palate: Medium to full bodied with ripe dark fruit leading. Plum, blackberry jam, and dark cherry dominate, supported by soft tannins, gentle oak, and a rounded warmth typical of Puglian Primitivo.
Finish: Medium length with lingering dark fruit, soft spice, and a rounded dry sweetness that makes it especially easy drinking.
FAQ
Is this actually endorsed by Lionel Messi?
Yes. The Leo Messi wine collection is an officially licensed range released under Messi's name and image, with the branding, artwork, and presentation tube all coordinated with the athlete's personal marks including his iconic 10 and GOAT labeling. It is not a generic fan bottle.
What is Primitivo and how is it different from Zinfandel?
Primitivo is an Italian red grape grown predominantly in Puglia. Genetically it is the same grape as California Zinfandel but the Southern Italian terroir produces a rounder, earthier, and slightly more rustic expression compared to the jammier profile typical of American Zinfandel. This bottle sits firmly in the Italian style.
What food should I pair with Messi GOAT Primitivo?
This wine shines with grilled red meat, lamb, pork ribs, charcuterie boards, aged hard cheeses, tomato based pasta dishes, and Neapolitan style pizza. The fruit forward profile also holds up to spicier dishes and barbecue.
Is the collector tube included?
Yes. The wine ships in the full presentation — the matte black bottle with the Messi GOAT 10 artwork inside the branded cylindrical gift tube, as originally released. This is what makes it a giftable football collectible.
Where can I buy Lionel Messi GOAT 10 Primitivo online?
Available here at Liquor On Broadway while stock lasts, with fast insured shipping nationwide.
100% Secure payments
Your details are protected and safe with us.
Lionel Messi GOAT 10 Primitivo is part of the Leo Messi licensed wine collection, a premium range of Italian wines released under the name and image of the Argentine football legend widely recognized as the greatest of all time. The liquid is a 100% Primitivo from Puglia, the region at the heel of the Italian boot that has defined the grape for centuries and is known in the United States as the genetic parent of Zinfandel. Certified under the IGP Puglia designation, this is a warm climate red, grown under the Southern Italian sun and vinified in stainless steel with a short oak finishing to keep the fruit at the center of the profile. The branding leans into Messi's iconic number 10 and GOAT (Greatest of All Time) mark, with the bottle presented in a matte black finish and delivered in a custom gift tube printed with the Messi portrait and metallic gold graphics. A premium collectible red wine built for football fans, serious memorabilia collectors, and Primitivo drinkers who want a strong Italian bottle at an elevated gifting level. 750ml.
Wine Specs
| Producer | Leo Messi Wine Collection |
| Type | Red Wine — Primitivo |
| Expression | GOAT 10 Limited Edition |
| Grape | 100% Primitivo |
| Classification | IGP Puglia (Indicazione Geografica Protetta) |
| Style | Dry, fruit forward, medium to full bodied |
| Serving Temperature | 60 to 65 F (16 to 18 C) |
| Food Pairing | Grilled red meat, aged cheese, tomato based pasta, pizza, charcuterie |
| Bottle Size | 750ml |
| Country | Italy |
| Region | Puglia |
| Packaging | Matte black bottle with Messi GOAT 10 graphics in collector gift tube |
Tasting Notes
Color: Deep ruby red with garnet highlights and long legs on the glass.
Nose: Ripe black cherry, plum, and blackberry lead with soft notes of dried fig, vanilla, and warm baking spice. A faint earthy edge keeps it grounded.
Palate: Medium to full bodied with ripe dark fruit leading. Plum, blackberry jam, and dark cherry dominate, supported by soft tannins, gentle oak, and a rounded warmth typical of Puglian Primitivo.
Finish: Medium length with lingering dark fruit, soft spice, and a rounded dry sweetness that makes it especially easy drinking.
FAQ
Is this actually endorsed by Lionel Messi?
Yes. The Leo Messi wine collection is an officially licensed range released under Messi's name and image, with the branding, artwork, and presentation tube all coordinated with the athlete's personal marks including his iconic 10 and GOAT labeling. It is not a generic fan bottle.
What is Primitivo and how is it different from Zinfandel?
Primitivo is an Italian red grape grown predominantly in Puglia. Genetically it is the same grape as California Zinfandel but the Southern Italian terroir produces a rounder, earthier, and slightly more rustic expression compared to the jammier profile typical of American Zinfandel. This bottle sits firmly in the Italian style.
What food should I pair with Messi GOAT Primitivo?
This wine shines with grilled red meat, lamb, pork ribs, charcuterie boards, aged hard cheeses, tomato based pasta dishes, and Neapolitan style pizza. The fruit forward profile also holds up to spicier dishes and barbecue.
Is the collector tube included?
Yes. The wine ships in the full presentation — the matte black bottle with the Messi GOAT 10 artwork inside the branded cylindrical gift tube, as originally released. This is what makes it a giftable football collectible.
Where can I buy Lionel Messi GOAT 10 Primitivo online?
Available here at Liquor On Broadway while stock lasts, with fast insured shipping nationwide.
100% Secure payments
Your details are protected and safe with us.