Jose Cuervo Platino is made with the Cuervo family’s secret recipe and proprietary process –Esencia de Agave - This unique process developed by Cuervo master distillers starts with only the most flavorful hearts (the pinas) of the finest estate-grown blue agave. Esencia de Agave optimizes the true essence and flavor of the agave for a smoother Tequila of exceptional taste and character.