Cincoro Tequila was founded in 2019 by five NBA owners with a shared pursuit: to create the gold standard in ultra-premium tequila. The name itself reflects the mission — "cinco" (five) + "oro" (gold). The five co-founders are Michael Jordan (Charlotte Hornets), Jeanie Buss (Los Angeles Lakers), Wes Edens (Milwaukee Bucks), and Wyc Grousbeck and Emilia Fazzalari (Boston Celtics). The iconic black faceted bottle with silver agave detailing was commissioned from Mark Smith, Vice President of Innovation Special Projects at Nike — making it as much a design object as a spirit.
The Extra Añejo is the crown jewel of the Cincoro lineup. Made from 100% Blue Weber agave sourced from both the Highland and Lowland regions of Jalisco, it is aged 40 to 44 months — far longer than the legal minimum for Extra Añejo — in used American whiskey barrels, stored in Cincoro's underground Cava. A blend of specially selected reserve barrels, each chosen for its individual character before being combined into a single expression. The result is a tequila with the layered complexity of a fine Cognac — one that will surprise anyone who thinks they know what tequila is.
ABV / Proof
| Distillery |
Destiladora del Valle de Tequila, Jalisco, Mexico |
| Founders |
Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck & Emilia Fazzalari |
| Type |
Extra Añejo Tequila |
| Agave |
100% Blue Weber Agave — blend of Highland and Lowland Jalisco |
| Aging |
40–44 months in used American whiskey barrels, underground Cava |
| Bottle Design |
Commissioned by Mark Smith, VP of Innovation Special Projects at Nike |
| Availability |
Limited allocation — produced in small quantities |
| Proof |
80 Proof |
| ABV |
40% |
| Bottle Size |
750ml |
| Country |
Mexico, Jalisco |
Tasting Notes
Color: Deep copper with rich mahogany depth
Nose: Subtle and inviting — toasted oak, dark caramel, sweet cooked agave, baking spices, and dried fruits.
Palate: Very complex and layered — light toasted oak, sweet cooked agave, white chocolate, raisin, fig, lingering spices, and light coffee. Luxurious mouthfeel.
Finish: Exceptionally long — similar to a fine Cognac. Toasted oak, dried fruits, baking spices, and light agave linger and build.
FAQ
What does "Cincoro" mean?
Cincoro is a portmanteau of "cinco" (five) and "oro" (gold) — honoring the five founding owners and their shared goal to create the gold standard in tequila. Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari each brought their own expertise and standards to the brand's creation.
How is the Extra Añejo different from regular añejo?
Extra Añejo legally requires only 3 years of aging. Cincoro ages this expression 40 to 44 months in used American whiskey barrels in an underground Cava, then hand-selects and blends reserve barrels to create a final spirit with Cognac-like complexity. The result drinks less like tequila and more like a world-class aged spirit.
Where can I buy Cincoro Extra Añejo online?
Available here at Liquor On Broadway while stock lasts, with fast, insured shipping nationwide.
