Jim Beam White Label is the flagship Kentucky straight bourbon from the Jim Beam Distillery in Clermont, Kentucky, and the world's best selling bourbon whiskey. Produced by the Beam family for seven generations since Jacob Beam sold his first barrel in 1795, the brand was renamed in honor of James B. Beam, who rebuilt the business after Prohibition. Today the distillery is owned by Suntory Global Spirits, but the Beam family recipe carries on unchanged. Built on Jim Beam's signature mash bill of 77% corn, 13% rye, and 10% malted barley, aged for a minimum of four years in new charred American oak barrels, and bottled at 80 proof, White Label is classic Kentucky bourbon at its most approachable. Soft vanilla, caramel, and sweet corn are lifted by gentle rye spice and light oak, delivered in a medium bodied, easy drinking format that has defined American bourbon for over two centuries. The benchmark everyday pour and the go to house bourbon in bars across America.
ABV / Proof
| Distillery |
Jim Beam Distillery, Clermont, Kentucky |
| Producer |
Suntory Global Spirits (Beam Suntory) |
| Type |
Kentucky Straight Bourbon Whiskey |
| Mash Bill |
77% Corn, 13% Rye, 10% Malted Barley |
| Maturation |
New charred American oak, 4 years |
| Age |
4 Years |
| ABV |
40% |
| Proof |
80 Proof |
| Bottle Size |
750ml |
| Country |
United States |
| Region |
Kentucky |
| Packaging |
Classic white label with James B. Beam signature |
Tasting Notes
Color: Light gold with warm amber highlights.
Nose: Slightly spicy oaky vanilla aroma with caramel, sweet corn, and a signature Beam peanut shell note. Gentle grain sweetness rounds out the top.
Palate: Medium bodied and smooth with mellow caramel, vanilla, and toasted oak. A touch of rye pepper and light nuttiness sit in the background, with soft honey on the mid palate.
Finish: Short to medium with a lightly sweet, mellow fade. Soft vanilla and gentle oak round out the end with a classic Kentucky warmth.
FAQ
How old is Jim Beam White Label?
Jim Beam White Label is aged for a minimum of four years in new charred American oak barrels. Four years is the standard age for the flagship bottling and is what gives it its signature mellow character.
Who owns Jim Beam?
Jim Beam has been produced by the Beam family for seven generations since 1795. The brand was acquired by Japanese conglomerate Suntory Holdings in 2014, and today the company operates as Suntory Global Spirits (formerly Beam Suntory). The Beam family recipe and Clermont, Kentucky distillery remain unchanged.
What is Jim Beam White Label best used for?
White Label is a versatile everyday bourbon that shines in classic cocktails like the Old Fashioned, Manhattan, whiskey sour, highball, and Boulevardier. Its mellow 80 proof profile and approachable price make it the default house bourbon in countless bars. It also works neat or on the rocks for casual sipping.
How does Jim Beam White Label compare to Jim Beam Black Label?
White Label is 4 years old at 80 proof, while Jim Beam Black Label Extra Aged is 86 proof with a deeper, more mature profile. Beyond the core lineup, Jim Beam also produces Jim Beam Bonded (100 proof), Devil's Cut, Double Oak, and Single Barrel, as well as premium lines like Knob Creek, Booker's, Baker's, and Basil Hayden.
Where can I buy Jim Beam White Label online?
Available here at Liquor On Broadway while stock lasts, with fast insured shipping nationwide.
