Crown Royal Fine De Luxe Blended Canadian Whisky 80 Proof

Crown Royal Fine De Luxe is the flagship blended Canadian whisky from the Crown Royal Distilling Company, produced at the iconic Gimli Distillery on the western shore of Lake Winnipeg in Manitoba, Canada. The brand was created in 1939 by Samuel Bronfman of Seagram to honor the historic Canadian visit of King George VI and Queen Elizabeth, the first reigning monarchs to tour the country, and was reserved exclusively for Canadian consumption until 1964. Today Crown Royal is the best selling Canadian whisky in the world, recognized everywhere by its crown shaped decanter and signature purple felt bag with gold drawstring. Fine De Luxe is a masterful blend of 50 distinct whiskies, distilled across multiple column and copper pot stills from three different mash bills incorporating Manitoba grown corn, rye, and barley. After maturation in a mix of new and used American oak barrels, the components are married together to deliver Crown Royal's signature velvety smooth profile of soft vanilla, light oak, and creamy fruit. Bottled at 40% ABV and 80 proof, this is the definitive Canadian whisky for sipping neat, building a classic Crown and Cola, or any cocktail calling for an approachable, balanced base.

ABV / Proof

Tasting Notes

Color: Bright gold to light amber.

Nose: Soft vanilla and light oak lead, layered with toffee, gentle fruit, and a hint of warm spice. Approachable and welcoming.

Palate: Velvety smooth with a creamy mouthfeel. Notes of vanilla, caramel, and honey are balanced by subtle oak and a delicate kiss of rye spice on the mid palate.

Finish: Clean and elegant with a lingering sweetness, gentle spice, and a final whisper of vanilla.

FAQ

What is the story behind Crown Royal?
Crown Royal was created in 1939 by Samuel Bronfman of Seagram to commemorate the Canadian tour of King George VI and Queen Elizabeth, the first reigning British monarchs to visit Canada. The crown shaped bottle and signature purple bag are direct nods to that royal occasion. The brand was sold exclusively in Canada until 1964, when it was first introduced to the United States, where it has since become the top selling Canadian whisky.

Where is Crown Royal made?
Crown Royal is distilled at the Gimli Distillery in Manitoba, Canada, on the western shore of Lake Winnipeg. The distillery dates to the late 1960s and produces every drop of Crown Royal, with around 1.5 million barrels aging across 50 warehouses on a five acre campus. The harsh Manitoba climate of cold winters and warm summers drives the temperature swings that intensify oak interaction during maturation.

How is Crown Royal Fine De Luxe blended?
Each bottle is a blend of 50 distinct whiskies, all produced in house at Gimli using three different mash bills, multiple still types including column and copper pot stills, and a mix of new and used American oak barrels. The blending team selects components at their peak of maturation to deliver Crown Royal's signature velvet smooth and consistent house style.

What is the purple bag for?
The signature purple felt bag with gold drawstring was originally designed in 1939 to wrap each bottle for the royal visit, evoking the velvet drapery used in royal ceremony. It has remained part of the packaging ever since and is one of the most recognizable presentations in the spirits world. Bag collectors often repurpose them for storage, dice bags, or craft projects.

Where can I buy Crown Royal Fine De Luxe online?
Available here at Liquor On Broadway while stock lasts, with fast insured shipping nationwide.