Proper No. Twelve was founded in 2018 by Conor McGregor and produced in Ireland by the Bushmills team, named for the Dublin 12 postal district where McGregor grew up. It became one of the fastest-growing Irish whiskey brands in history — moving a million cases in its first year and winning a Double Gold at the San Francisco World Spirits Competition in 2019. The blend combines golden grain, malt, and toasted wood to create a smooth and approachable Irish whiskey that punches above its price point. Triple distilled in the Irish tradition and bottled at 40% ABV (80 proof).
ABV / Proof
| Producer |
Proper No. Twelve / Eire Born Spirits (Becle Group), Ireland |
| Type |
Blended Irish Whiskey — Triple Distilled |
| Blend |
Golden grain, malt, and toasted wood — "Rich and Smooth, Properly Balanced" |
| Awards |
Double Gold San Francisco World Spirits Competition 2019 |
| Proof |
80 Proof |
| ABV |
40% |
| Bottle Size |
750ml |
| Country |
Ireland |
Tasting Notes
Color: Light golden amber
Nose: Vanilla, honey, fresh fruit, and a gentle cereal sweetness. Light and welcoming.
Palate: Smooth and easy with golden vanilla, ripe peach, light toasted oak, and a touch of honey. Properly balanced — sweet without being cloying, with just enough grain character to remind you this is Irish whiskey.
Finish: Clean and short with lingering vanilla sweetness.
FAQ
What does "No. Twelve" refer to?
The name honors Dublin 12 — the Crumlin postal district in south Dublin where Conor McGregor grew up. It is a tribute to the neighborhood that shaped him, and the "Éire Born" tagline on the bottle reinforces the genuine Irish identity of the brand and its founder.
Where can I buy Proper No. Twelve online?
Available here at Liquor On Broadway while stock lasts, with fast, insured shipping nationwide.
